I'm
Murtuza.
A Product & Tech Strategist
Hi there, I’m Murtuza. I work at the intersection of product, design, business and marketing strategy, with a passion for crafting seamless, human-centered experiences. My background spans across design thinking, strategic planning, and emerging technologies, I thrive on transforming complexity into clarity and building intuitive solutions that drive real adoption and meaningful impact.
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Over the years, I’ve shaped AI-enabled SaaS platforms and mobile-first products, leveraging deep user insights and strategic vision to deliver experiences that are intuitively engaging, market-ready, and scalable for commercial impact. My approach fuses creative experimentation with data-driven rigor, ensuring every product and marketing decision drives adoption, engagement, and measurable business results.
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This is more than work for me, it's a craft. And I’m always excited to collaborate, explore, and build what’s next.
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Let’s connect.
02 Tools, Skills & Certifications
MY EXPERTISE IN SOFTWARE & APPLICATIONS
Figma
Adobe Creative Suite
MS Excel
Cinema 4D
Blender
Autodesk Maya
AutoCAD
Solidworks
Jira
Certifications: Information & Communication Design (IIT Mumbai), Generative AI for PM, Six Sigma, Google Digital Unlocked, Digital Product Management (Coursera), Become a Product Manager | Learn the Skills & Get the Job (Udemy), Adobe Certified Expert (ACE) – Design Specialist
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Other Platforms: AWS, Azure, JIRA, Confluence, Salesforce, Airtable, Lucidchart, Figma, Tableau, SQL, GitHub, CSS, Google Analytics, Amplitude
Product Management & Strategy: Product Roadmapping, Journey Mapping, MVP Development, RICE, MoSCoW, Value vs. Effort, SWOT Analysis, Competitive Benchmarking, Feature Gap Analysis, Process Alignment, Stakeholder Management. R
Design & UX: Wireframing, Prototyping, UI/UX, User Onboarding, Adoption Metrics, Product Optimization, Visual Design, Data Visualization
Research & Analytics: Quantitative & Qualitative Research, Data Analysis, KPIs, Product Metrics, Analytics-Driven Decisions
Emerging Tech & Integration: AI Integration, Generative AI, AR/VR/XR, SaaS
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Leadership: AICUF Lead – an education initiative to enhance learning opportunities for underprivileged children in rural India, Students’ Council Committee Member – led sponsorship negotiations and enhanced visibility while also serving as Head of Branding & Security, Deloitte Impact Day Lead – built digital learning assets for NGO partners, expanding literacy reach.
Awards: Awarded the SPOT, APPLAUSE & OUTSTANDING AWARDS by Deloitte US
03 Experience
MY JOURNEY SO FAR
2018 - 12 Weeks Internship
Red Bull GbmH
Field Marketing Intern
Partnered with cross-functional teams to plan and execute go-to-market campaigns across student marketing channels. Conducted market and audience analysis to align creative strategy with segmentation data and performance KPIs, strengthening brand presence and improving engagement in priority markets.
2019 - 12 Weeks Internship
Tinder
Product Design Intern
Collaborated with product and marketing teams to analyze user engagement data and optimize core product flows, identifying friction points that informed feature improvements across a global user base. Applied behavioral insights and UX research to support product design decisions and improve onboarding experiences.
2019 - 10 Weeks Internship
Phonex Fashion Impex
Digital Innovations Intern Contributed to product and brand strategy through market research, prototyping, and visual frameworks improving product-market fit, user experience, and feature adoption.
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2019 - 2020 (Part-time)
Digital Innovations AssociateConducted product analytics and customer journey analysis to identify friction points across onboarding and feature adoption experiences. Collaborated with engineering and design teams to define product requirements and translate customer insights into improvements. Developed performance dashboards and behavioral analytics to guide roadmap prioritization and improve feature adoption.
2016 - 2021
Freelancer
Freelancer
During my time as a student, I worked on various freelance opportunities alongside my internships. Collateral-based projects for brands like Capgemini, Atlas Copco, Freshworks, GoDutch, Learnfest and Basil Leaf.
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2021 - 2023
Deloitte US
Analyst - Digital Product
Conducted product analytics and customer journey analysis to identify friction points across onboarding and feature adoption experiences. Collaborated with engineering and design teams to define product requirements and translate customer insights into improvements. Developed performance dashboards and behavioral analytics to guide roadmap prioritization and improve feature adoption.
2023 - 2025
Senior Analyst - Digital Product
Drove product strategy and go-to-market readiness for enterprise SaaS platforms, building financial impact models and data-driven analyses across 15+ initiatives to identify growth opportunities. Conducted customer discovery to surface friction in buyer journeys and translated findings into strategic recommendations adopted by cross-functional leadership. Coordinated an 8-member team across product, analytics, and engineering, and delivered executive presentations synthesizing complex data into actionable recommendations for senior stakeholders.
04 CLIENTS
WORKING WITH THE BEST CLIENTS
