I'm
Murtuza.
A Product & Strategy Professional
Hi there, I’m Murtuza. I work at the intersection of product, design, and business strategy, with a passion for crafting seamless, human-centered experiences. With a background spanning design thinking, strategic planning, and emerging technologies, I thrive on transforming complexity into clarity and building intuitive solutions that drive real adoption and meaningful impact.
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Over the years, I’ve designed SaaS platforms to mobile-first products, combining deep user insight with strategic vision to deliver experiences that are not just usable, but scalable and commercially sound. My approach blends creative curiosity with operational discipline ensuring every decision moves the needle for both users and the business.
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This is more than work for me, it's a craft. And I’m always excited to collaborate, explore, and build what’s next.
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Let’s connect.
02 Tools, Skills & Certifications
MY EXPERTISE IN SOFTWARE & APPLICATIONS
Figma
Adobe Creative Suite
MS Office
Cinema 4D
Blender
Autodesk Maya
AutoCAD
Solidworks
Jira
Certifications: Information & Communication Design (IIT Mumbai), Generative AI for PM, Six Sigma, Google Digital Unlocked, Digital Product Management (Coursera), Become a Product Manager | Learn the Skills & Get the Job (Udemy), Adobe Certified Expert (ACE) – Design Specialist
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Other Platforms: AWS, Azure, JIRA, Confluence, Salesforce, Airtable, Lucidchart, Figma, Tableau, SQL, GitHub, CSS, Google Analytics, Amplitude
Product Management & Strategy: Product Roadmapping, Journey Mapping, MVP Development, RICE, MoSCoW, Value vs. Effort, SWOT Analysis, Competitive Benchmarking, Feature Gap Analysis, Process Alignment, Stakeholder Management
Design & UX: Wireframing, Prototyping, UI/UX, User Onboarding, Adoption Metrics, Product Optimization, Visual Design, Data Visualization
Research & Analytics: Quantitative & Qualitative Research, Data Analysis, KPIs, Product Metrics, Analytics-Driven Decisions
Emerging Tech & Integration: AI Integration, Generative AI, AR/VR/XR, SaaS
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Leadership: AICUF Lead – an education initiative to enhance learning opportunities for underprivileged children in rural India, Students’ Council Committee Member – led sponsorship negotiations and enhanced visibility while also serving as Head of Branding & Security, Deloitte Impact Day Lead – built digital learning assets for NGO partners, expanding literacy reach.
Awards: Awarded the SPOT, APPLAUSE & OUTSTANDING AWARDS by Deloitte US
03 Experience
MY JOURNEY SO FAR
2018 - 12 Weeks Internship
Red Bull India
Field Marketing & Strategy Intern
Partnered with cross-functional teams to plan and deliver digital-first, cross-platform go-to-market campaigns that amplified brand reach and audience engagement. By aligning creative strategy with segmentation data and performance KPIs, I helped achieve a 45% increase in impressions and a 30% boost in event attendance, strengthening the brand’s presence in priority markets.
2019 - 12 Weeks Internship
Tinder
Product Design Intern
Collaborated closely with product and marketing teams to create feature-focused campaigns and visual assets that resonated with target audiences. By integrating user insights, platform trends, and strategic goals, I developed creative solutions that elevated brand engagement—driving a 32% increase in user interaction and strengthening the connection between product experience and marketing impact.
2019 - 10 Weeks Internship
Phonex Fashion Impex
Innovation & Strategy Intern Contributed to product and brand strategy through market research, prototyping, and visual frameworks—improving product-market fit, user experience, and feature adoption.
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2019 - 2020
Innovation & Strategy Associate
In this role, I led cross-functional collaborations between marketing and product teams to align creative assets with strategic objectives and campaign KPIs. I developed and executed cross-platform strategies driven by user insights and performance data, enhancing engagement and retention through targeted content delivery. Additionally, I designed persona-based marketing collateral and scalable visual frameworks using Figma, Adobe After Effects and Illustrator, ensuring brand consistency, faster content deployment, and measurable improvements in ROI, visibility, and conversions.
2016 - 2021
Freelancer
Freelancer
During my time as a student, I worked on various freelance opportunities alongside my internships. Collateral-based projects for brands like Capgemini, Atlas Copco, Freshworks, GoDutch, Learnfest and Basil Leaf.
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2021 - 2023
Deloitte US
Analyst - Product
Collaborated with cross-functional teams to enhance product usability through rapid prototyping, micro-interactions, and motion strategy—driving an 18% uplift in key UX metrics. Designed targeted learning programs that accelerated onboarding by 25% and improved adoption efficiency. Led high-impact motion campaigns, boosting multi-business engagement by 44% and elevating overall platform experience.
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2023 - 2025
Senior Analyst - Product
Worked in a consulting capacity as a subject matter expert, delivering strategic design and product solutions across multiple platforms. Additionally, served in an administrative role within the Internal Advisory Team and as an elected member of the Core Advisory Council, contributing to organizational strategy, operational planning, and cross-functional decision-making.
04 CLIENTS
WORKING WITH THE BEST CLIENTS
